Zig-Zag King

In 1879, brothers Maurice and Jacques Braunstein became established in Paris producing fine cigarette papers in flat booklets. In 1894 the Braunstein brothers perfected a packaging process that allowed the papers to automatically dispense from the booklet one at a time. They patented their invention and named the new product “Zig-Zag” after the Z shape the interleaved papers make when pulled from the package. This revolutionary process became a new packaging standard that’s still used today.With over 130 years of expertise, Zig-Zag continues to provide a range of premium quality rolling papers that deliver superior smoking experiences all around the world.